If you’re considering taking the plunge and want to know how to sell a home, you’ve come to the right place. Presentation is key, and these practical tips will guide you from the first online listing to the in-person visit. Get ready to stand out and close the sale with style.
Dazzle and capture attention from the very first click
The first point of reference for buyers in the search for their new home is the vast world of the Internet. For this reason, it is crucial to capture their interest and desire for your property through an impeccable presentation, where every detail becomes a key element.
Photos that speak
Photos are your online presentation letter. Make sure they are well lit and highlight the best features of each room. If you can’t hire a photographer, take the time to take high quality photos. First impressions are key, so make every picture count.
Inviting description
Write a description that will make buyers fall in love with your property. Be honest and highlight unique features. You can add information about special events in the area or charming details about the history of the home. Authenticity always resonates.
Virtual tour. Open your doors online.
Even if you don’t have a website, you can still offer a virtual tour. Some platforms allow you to create 360º tours without advanced technical knowledge. This allows buyers to explore your property from the comfort of their homes and is an effective way to avoid curious visitors. If you don’t have the ability to create a 360º virtual tour, you can make a good video of your home.
Impact during in-person visits
Welcome that leaves a lasting impression.
The first impression counts. Ensure that the entrance and the house, in general, are clean and inviting. Small details, such as pots of fresh flowers and aromatic candles (citrus scents), can make a significant difference. We want buyers to feel welcomed from the moment they set foot on your property.
Small details for a big impact.
Before showcasing your home, make small repairs if needed. Dripping faucets, cracks, or loose switches can influence buyers’ perception. A well-maintained home conveys confidence and can set your property apart from others they will visit.
Details that enchant.
Add visual touches that highlight the beauty of your home. Do you have a stunning view? Open the curtains and let natural light fill the space. A few decorative cushions or well-placed blankets can create a cozy atmosphere.
Welcoming temperature.
It is ideal to maintain an average temperature between 22°C and 26°C in the home, depending on the season when you present the house. This helps the buyer perceive the property as a welcoming home, where they will feel comfortable and at ease throughout the year.
Your story, their future home.
Guide buyers through your property with enthusiasm. Tell the story of your home and highlight how each space can fit into their lives. By doing so, you are helping buyers connect emotionally and envision their future in your property.
Your property, an experience.
In summary, knowing how to sell a home is not just about physical features but about conveying the life experience within it. Remember that from online images to details during visits, every aspect matters in building trust with buyers.
Follow these easy tips and get ready to sell your home like a pro.
